Company Profile - landcrownwheel

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Landcrown Wheel

Dongying LandCrown Auto Part Co., Ltd. is situated in Dawang Town, Guangrao County, Dongying City, Shandong Province. It was founded in 2016. The company integrates the R & D, design, manufacturing, and sales of wheels. It offers over 1,000 sizes of products, and its product portfolio encompasses steel truck wheel rims, aluminum truck wheel rims, forklift wheel rims, tractor/agricultural wheel rims, construction machinery wheels, trailer wheels, and privately customized alloy wheels, etc. With an annual production capacity of 3 million units, it mainly caters to international markets. Committed to delivering superior quality, its products meet strict global standards, including IATF 16949 certification, European TÜV certification, U.S. DOT certification, Brazilian INMETRO certification.

Operating under the brand "RICHRISE", the company adheres to its corporate philosophy of "Conducting Business with Integrity" and utilizes cutting - edge R & D and manufacturing technologies to provide premium wheels for global customers.

Our Vision

To be a trusted global provider of premium wheels under the "RICHRISE" brand, upholding the philosophy of "Conducting Business with Integrity" and delivering high-quality products that meet global standards through advanced technologies.

Our Mission

To continuously supply diverse wheel products (over 1,000 sizes) including various rims and customized alloy wheels to international markets, leveraging its annual production capacity of 3 million units to meet global demand while maintaining strict adherence to quality certifications like IATF 16949, TÜV, DOT, and INMETRO.

Brand Story

The Journey of "RICHRISE"
Founded in 2016 in Dongying, Shandong, Dongying LandCrown operates under "RICHRISE" with the philosophy "Conducting Business with Integrity". Integrating R & D, design, manufacturing and sales, it offers over 1,000 wheel sizes (truck, forklift, agricultural, construction, trailer, customized alloy). Certified by IATF 16949, TÜV, DOT & INMETRO, it produces 3 million units annually, standing for reliability and innovation globally.
Team Introduction

The Driving Force Behind Excellence
A dedicated team powers Dongying LandCrown and "RICHRISE". R & D/design experts use cutting - edge tech for innovations. Manufacturing technicians enforce strict quality control. Market - savvy sales teams deliver tailored solutions, embodying integrity, excellence and innovation.
Welcome to Cooperate

We invite global partners to collaborate with "RICHRISE". With 1,000 + wheel sizes and 3 million annual capacity, certified quality meets diverse needs. Guided by integrity, we seek long - term mutual success in supply, R & D or market expansion. Contact us to start.

Our Commitment

Innovation

Specialized wheel R&D (trucks, agri/engineering vehicles) and advanced manufacturing (e.g., forged aluminum), showcased at key expos.
Quality

"Quality is Life" – validated by ISO/TS16949, DOT, TUV, INMETRO. Vertical integration ensures consistent standards.
Sustainability

Efficient integrated production reduces waste, enabling flexible manufacturing (bulk + custom orders) for long-term stability.
Customer Satisfaction

"Your Success is Our Business" – responsive service, on-time delivery, and technical transparency build global trust.

Operating under the brand "RICHRISE", the company adheres to its corporate philosophy of "Conducting Business with Integrity" and utilizes cutting - edge R & D and manufacturing technologies to provide premium wheels for global customers.

If you have questions or need more information,
please contact us.

Quick Links

Product

Tel: +86-15020053089
E-mail: landcrown@landcrowngroup.com
Add: Dawang Town, Guangrao County, Dongying City, Shandong Province, China